advertising, African Americans, Asians, Banana Republic, Belstaff, blacks, Chanel, Coach, Esquire magazine, fashion, fashion for men, Gucci, Hispanic, Hugo Boss, Joseph Abboud, magazines, Media, minorities, Native Americans, Racism
Earlier this week I received my first complimentary copy of Esquire magazine. Aside from my amazement at the utter fantasy that now exists in fashion for men, I was aghast at the few number of minorities that appeared in the magazine’s advertising. I c0unted 80 males total in the ads. Of that amount only six were obviously non-white — that includes blacks, Hispanics, Native Americans, Asians.
This is truly shameful for a magazine that positions itself as a liberal, urbane, hip voice for young men.
In all fairness, I do remember a black man in a Gillette deodorant ad. But there were none in those pornographic fashion ads found throughout Esquire — no blacks from Gucci, Coach, Hugo Boss, Abboud. Evidently, it’s OK for black men to sweat but not to wear nice clothes.