CBS Radio today announced that they have fired Don Imus.
After giving Imus a two-week suspension, the radio network finally relented in the face of on-going pressure for minority leaders and others.
Imus initially was given the suspension for calling the Rutgers women’s basketball team “nappy-headed hos” on the air last week
“There has been much discussion of the effect language like this has on our young people, particularly young women of color trying to make their way in this society,” CBS President and Chief Executive Officer Leslie Moonves said in announcing the decision. “That consideration has weighed most heavily on our minds as we made our decision.”
Al Sharpton and Jesse Jackson, both of whom were adamant that CBS fire Imus, met with Moonves earlier today.
Several sponsors, including American Express Co., Sprint Nextel Corp., Staples Inc., Procter & Gamble Co., and General Motors Corp., had said they were pulling ads from Imus’ show indefinitely. The show was reportedly worth $15 million in annual revenues to CBS.
According to the AP story, Imus’ troubles have also affected his wife, author Deirdre Imus, whose household cleaning guide, “Green This!” came out this week. Her promotional tour has been called off “because of the enormous pressure that Deirdre and her family are under,” said Simon & Schuster publicist Victoria Meyer.