My co-editor of the Hillary Clinton Quarterly is an advertising and marketing executive who also teaches graduate courses in advertising. This was his pithy take on the “Vote Different” video.

“From an advertising standpoint, it is predictable and boring. I am sure everyone was (not) surprised when the hammer shattered the image of Hillary. Also, other than its very vague reference to 1984, there was no thematic continuity whatsoever. No video of Hillary from 1894, no audio from 1984. Just a cheap trick. I think throughout this ad we are supposed to be feeling “Wow! How powerful!” Instead, my grad students would give this one a “D” for dumb.”