A Rake’s Progress

Although he spends more time that he should writing about politics and correcting graduate advertising papers for his students, my co-editor for the Hillary Clinton Quarterly, Frank Marafiote, also manages a thriving marketing and public relations consulting practice.

Along with other types of solo practitioners and small businesses, Frank is also deeply focused on helping mediators, counselors and coaches — people who help others — do a better job of winning new clients. As he explains it to me, helping the coach who helps the client helps the world become a better place — a more “Level Five World” as it calls it, where self-actualization and personal transcendence are more realized.

Well, here’s his “shameless” plus on Coaching News and Events, his blog for executive, career, and life coaches. What’s he selling? Nothing more innocuous than a free subscription to his marketing newsletter, The Marketing Taxi. The difference, Frank says, is that the newsletter sells a very potent and engaging connection between self-growth and business growth.

Here’s his news story:

I suppose a shameless plus once or twice a year wouldn’t test the loyalty of my readers too much. After all, my purpose is to help myself by doing something amazingly helpful to you.

The Marketing Taxi is a new marketing ezine targeted directly towards the people I work with every day — coaches, consultants, practicing professionals of all stripes (CPAs, attorneys, health care providers, mediators). Its goal is to help them achieve their unique vision of success as professionals and community leaders.

There are four aspects of The Marketing Taxi that make it unique among newsletters.

The articles we publish and the advice we give are geared towards small businesses with limited resources. While we often talk about retoolling successful approaches used in larger companies, we are also committed to giving you advice that must work in the small office, sometimes the one person office.

Second, from our perspective YOU ARE THE BUSINESS. Marketing the business means marketing you the business owner. So we will talk about you — your role, your dos and dont’s, the little things you can do to attract new customers using the power of your passion for your business and the primary draw. In the process you will become a more confident, more focused, better manager and leader.

Third, we understand that your relationships with your clients are very different from say, a replacement window business or cable company, or even your auto repair mechanic. The level of trust, honesty, and openness required for success far exceeds the typical business-customer relationship. We will delve into this more in The Marketing Taxi, but we believe it is the crucial perhaps the most important consideration in your business.

Finally, we believe that the work you have choosen do is a path towards your personal fulfillment and self-actualization. Not everything we do takes us to that special place of personal transcendence, what Thomas Moore calls the “life work” or “work of the soul.” But that’s where we strive to belong.

So, as marketing ezines go, The Marketing Taxi has a very special task and mission. For sure, you will read plenty of useful marketing tips and how-tows. But it’s all laid out for you for a very specific purpose, to turn you into “The Transcendent Marketer” if that’s were you want to go.

Let me invite you to suscribe. Just click on the link at the top of this page. Along with some other additional info, you’ll see you can get right away a copy of your free report: Creating Effective Press Releases in a Web 2.0 World. We also have an iron-clad Privacy Policy: your info is safe with us, and if you are not happy for any reason or just have too much to read, the unsubscribe process is simple.

So, where do you want YOUR business to go?

I hope you will join us for a unique experience that combines both marketing and personal achievement into one fascinating journey

Sincerely,
Frank Marafiote, President
Emerge Communications
Editor: Coaching New and Events
Editor: The Marketing Taxi